Attendance Insights: Results of Investing in a Systematic Approach

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Webcast Details

Aired on: January 9th, 2018

3:30–4:30 p.m. (ET)

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Our Guest(s) This Week

Erica Peterson

Erica Peterson is the National Education Manager for School Innovations & Achievement (SI&A). At SI&A since 2004, Ms. Peterson has held several key positions within the organization. She works with school district executive teams across the country providing professional development, leadership training, and solution consulting. She is passionate about improving student outcomes through fostering effective and efficient communication and parent engagement. Currently, Ms. Peterson serves on the Board of Directors for the California Association of Supervisors of Child Welfare and Attendance–Delta Sierra section. She is a graduate of California State University, Chico, with a degree in Psychology and is a lifetime member of Psi Chi, the international honor society in psychology.

Gary Roughton

Gary Roughton earned his EdD from the University of Southern California and has 30 years of experience in California public schools, 24 of those in He has spent 22 years in the Val Verde Unified School District in Perris, CA, where he served as the Director of Student Services. Under his direction, the district earned state recognition as a School Attendance Review Board Model program, reduced chronic absenteeism, and increased district Average Daily Attendance (ADA) to over 96%. He and his team also recouped more than six million dollars in ADA funds during the 2016/2017 school year. Dr. Roughton is past president of the California Association of Pupil Personnel Administrators, a member of the board of the California Association of Supervisors of Child Welfare and Attendance, has been a member of the Association of California School Administrators for 25 years, and served in a position of leadership with the Western Riverside County Association.

This Week's Topic

It has been said that 80% of success in life is showing up.  Join our January Solutions to the Dropout Crisis webcast as we examine how putting that premise into practice helped reduce the dropout rates for Val Verde Unified School District in Val Verde, CA.  Guests Erica Peterson and Dr. Gary Roughton will share the effective steps and immediate strategies the district has been taking to prevent chronic absenteeism and to ensure that parents are engaged and students are showing up for school all day, every day.

During the webcast, Ms. Peterson and Dr. Roughton will discuss data from the Attendance Institute’s landmark report, The Gap Can Be Bridged: A Three-Year Study of 700,000 California Students, and how focusing on attendance shows measurable improvements and brings equity to the achievement gap.  Viewers will learn

  • effective steps and immediate strategies to prevent chronic absenteeism,
  • the benefits of a systematic process with timely data and rigorous, positive messaging, and
  • the benefits of engaging parents and students around the lifelong habit of showing up for school.
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